DocuSign MOMENTUM 2016 - A Growing Force
This past April, a little over two thousand people saturated San Francisco’s Union Square and surrounding hotels to attend DocuSign MOMENTUM 2016. Attendees arrived curious about DocuSign’s role in the digital transformation of their businesses, and left with two day’s worth of industry best practices, insights, DocuSign’s new and effective solutions, and more.
DocuSign’s annual user conference had modest beginnings; it’s first ever MOMENTUM in 2011 started with only two hundred attendees. Over the years and as the number of MOMENTUM attendees multiplied, the complexity of the event logistics and production for the event multiplied as well, and Vision has been there to assist DocuSign in making sure MOMENTUM has been successful every year.
It took three hotels and San Francisco’s Union Square to hold all the events and people associated with DocuSign MOMENTUM. The Westin St. Francis, The Hyatt Union Square, and The Marriott Union Square were all used for meeting spaces as well as lodging. Vision managed the ebb and flow of people throughout the four locations, deploying a conference app and strategically placed signage throughout MOMENTUM’s temporary territory. And because DocuSign is pioneering the future of digital transaction, Vision made sure there was no paper or pen in sight at any of the four locations.
DocuSign MOMENTUM’s main General Session stage was at the Westin St. Francis, but that ballroom only held one thousand people. Vision solved the space problem by employing a technological strategy. Vision produced a live webcast to two other locations, one being a ballroom in The Hyatt Union Square and the other being a ballroom in The Marriott Union Square. Breakout sessions were also spread across the hotels and organized by industry so there would be no unnecessary traffic for attendees.
The heart of DocuSign MOMENTUM was at Union Square, where Vision installed a 22,000 square foot tent. To make this possible, Vision negotiated with the City of San Francisco as well as California State Parks to ensure DocuSign had all the proper permits and met every regulation. Vision coordinated the 3-day installation process to build and brand the tent and turn it into the DocuSign’s Partner Pavilion. The Partner Pavilion housed DocuSign MOMENTUM’s initial reception, as well as all the partner booths, and various food and refreshment options. And a DocuSign branded tent right in the middle of San Francisco’s Union Square caught the attention of not just the attendees, but of all the the people who work and commute through busy downtown San Francisco.
Vision ran the logistical labyrinth of the events at three hotels and the tent in Union Square with ease, and we even dared to add one more location to the mix. One of the evenings, DocuSign threw a party at San Francisco’s Masonic, known for it’s mid-century modernist architecture gracing the top of Nob Hill. It took a combination of 53 passenger vans, Sprinter vans and SUVs to transport attendees to MOMENTUM’s VIP party. Vision planned a great party at the notable mid-century modern space and even booked “Pop Fiction”, a local 11-piece band to entertain guests all night long.
Planning for DocuSign Momentum started 14 months in advance, and Vision knew how to use all that crucial time wisely to plan an impeccable event. DocuSign was pleased by how smoothly the event ran and was excited at all the hype Momentum received. There were more than a million tweets, posts, shares on every social media platform about DocuSign Momentum 2016, exceeding DocuSign’s original engagement goal. The projected attendance for next year’s Momentum will be at about three thousand people, and that number could still grow. Vision has already started the planning for next year’s Momentum with DocuSign and we are looking forward to another great event!