Data-Driven Decision Making
Embarking on a marketing campaign without measuring return on investment is like hitting a brilliant tee shot but forgetting to watch where the ball lands. You can swear up and down that your aim was true and that you drilled the ball down the fairway, but you’re still taking a penalty stroke if you can’t find it.
In all facets of the events we plan, Vision encourages our clients to measure everything. Past behavior is the best indicator of future behavior, so knowing how your customers responded to your Email Campaign, Social Marketing, and Attendee Recruitment efforts this year will put you in the best position to be successful next year. On every event we execute, Vision is prepared to implement a series of tools and metrics to measure which parts of the event were best received and which marketing efforts led to the highest conversions.
When you nail the approach, you won’t get stuck in the weeds. We’ll show you a few examples of how our proven measurement techniques can improve your efforts year after year and make sure quantifiable marketing data is par for the course.