When clients hire us to run their productions, they can expect to work with experts who can see the hidden potential in every event; potential that other event planners might overlook. In the case of FinancialForce Community Live 2018, our President & Executive Producer, Brendan Hayne, recognized a huge opportunity thanks to his unique point-of-view.
FinancialForce chose The Aria in Las Vegas as the venue for their Community Live 2018. During an initial site visit, Brendan noticed the General Session ballroom had a built-in theatrical stage. Brendan has extensive technical production experience and a comprehensive theatre background, and immediately identified a potential opportunity for something special, since it’s not common that ballrooms have built-in stages, let alone ones that have working line sets. He knew that by making a few key creative choices, Vision could significantly raise the production value of FinancialForce’s General Session without adding any significant additional cost, since he was taking advantage of a stage that was already included in the budget.
Your General Session programming is one of the most important aspects of your event because your attendees will be spending more time looking at that stage than anything else. Which is why we think of the GS stage as the biggest opportunity to get attendees excited and drive home the event’s theme. FinancialForce Community Live 2018’s theme was “Business Unlimited” - and the branding elements were dynamic visuals of colorful powder explosions, to signify FinancialForce users busting through any business boundaries. To maximize the potential of the theatrical stage, we worked with our graphics and visuals team to bring those elements to life. Our team created dynamic motion videos of colorful powder explosions paired with sound effects to really play up the drama. Brendan’s set design included multiple screens of different sizes flown on the stage’s motorized line sets. He then choreographed the movement of the screens to amplify the energy of the moving graphics. It’s pretty tough to explain the end result of these creative choices, so click on the video below to experience it yourself.
Vision has the expertise to take any type of production and guide it to fulfill it’s larger-than-life potential. Whatever type of stage or venue we get to work with, we have the creative edge to identify every potential opportunity, adding more value to your stage without adding a whole bunch of dollar signs to your budget. We’d love to talk with you about your upcoming production, and if you allow us the privilege of partnering with you, we promise to find the larger-than-life potential in your next event too. We can create a stunning 3D video rendering of your General Session set design to help your team get excited for your dream and onboard for the journey ahead.
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