Outreach 2019

Change Of Plans

For more than 25 years, Vision has been planning and managing events all over the world. With countless successes under our belt, we’re pretty sure we are masters in the discipline of planning, especially when we meet with uncontrollable forces (hint: it’s usually Mother Nature).

We partnered with Outreach to plan their sold-out sales engagement conference, Unleash ‘19. Set on an exclusive island in San Diego Bay, we helped Outreach market this “working getaway” for sales professionals. A week out from the event’s kickoff, all the plans were set to create an environment where Outreach could train their attendees the “Three Steps To Invincible:, An Exact Roadmap For Achieving The Impossible”. This conference was a dream for sales-minded professionals. Unleash ‘19 offered over 50 sessions, more than 100 speakers, and breakouts targeted to specific arenas within the sales world. We transformed the Paradise Point Resort & Spa on Vacation Island with colorful signage, banners several stories tall, and installations of custom-branded surfboards, a nod to California Cool. Second City, the venerable comedy institution that brought us the likes of Bill Murray, Tina Fey, Steve Carrell, and many more, was there to train the attendees with improv skills that could elevate their sales craft. The entire experience was meticulously engineered to make the most of this island’s bright & sunny allure.

This could have all been very nerve-racking, but not when you’re working with Vision. Through our contacts, international connections and relationships we were quickly able to confirm Maui as the new location for DocuSign’s Incentive Program. We visited and chose a new venue, negotiated contracts and booked room blocks, all in the matter of a few days. Vision’s video team quickly produced a new promo video and our web team started developing a new custom website for the updated destination.

Too bad Mother Nature had other plans.

The big finale for Unleash ‘19 was an epic 90’s party PLANNED to be held outdoors. We crafted the party to have it all:; a live band and dance floor, 90’s-themed decor, video screens that played clips of favorite 90’s shows, and an assembly of locally-selected food trucks. The guests were asked to come in their best 90’s style. But, even the best plans have to change sometimes. When Vision saw the weather report, we looked up at the sky and said, “Go ahead, MAKE IT RAIN!” because we were confident we could still throw an unforgettable bash.

We worked quickly to source and install a massive tent that could hold 1100 party guests. Our crew moved EVERYTHING into the tent, and made sure there was dry access to the village of food trucks. We did all this just in time for the party doors to open, executing a seamless transition to the dry indoors. And the party we crafted to have it all - did, in fact, have it all - despite the inclement weather.

Vision enjoyed it’s work with such an innovative company as Outreach, especially on such a fast-growing annual event. We’re already looking forward to Unleash ‘20, rain or shine!

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