When clients hire us to run their productions, they can expect to work with experts who can see the hidden potential in every event; potential that other event planners might overlook. In the case of FinancialForce Community Live 2018, our President & Executive Producer, Brendan Hayne, recognized a huge opportunity thanks to his unique point-of-view.
FinancialForce chose The Aria in Las Vegas as the venue for their Community Live 2018. During an initial site visit, Brendan noticed the General Session ballroom had a built-in theatrical stage. Brendan has extensive technical production experience and a comprehensive theatre background, and immediately identified a potential opportunity for something special, since it’s not common that ballrooms have built-in stages, let alone ones that have working line sets. He knew that by making a few key creative choices, Vision could significantly raise the production value of FinancialForce’s General Session without adding any significant additional cost, since he was taking advantage of a stage that was already included in the budget.